Everyone knows Under Armour for their ColdGear layers-super-light and ultra-warm. Now they’ve upped the ante with ColdGear Infrared. It’s an exclusive print technology that actually holds body heat. Bottom line: you get the same weight and feel as your favorite layer, but it warms up faster and stays that way longer. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it’s hot, ColdGear when it’s cold, and AllSeasonGear between the extremes. Under Armour’s mission is make all athletes better through passion, design and the relentless pursuit of innovation.